3 subscriptions, 1 Google Sheet (and other expensive mistakes)

☀️ Warm-Up

Ever paid for 12 different software subscriptions only to realize you're using a spreadsheet for the most important stuff?

Last week I helped a $2M consulting firm discover they were spending $47,000 annually on redundant tools while manually tracking their biggest revenue opportunities in... wait for it... a shared Google Sheet that three people fought over daily.

Sound familiar? Today we're fixing that.

💡 Action Spark: The 15-Minute Tech Stack Reality Check

The Setup: Sarah runs a growing marketing agency. Revenue hit $1.8M last year, but profit margins felt thin. She suspected bloated software costs but didn't know where to start cutting.

The Problem: Like most founders, Sarah accumulated tools organically. New hire needs Slack? Add it. Client wants project updates? Get Asana. Sales team complaining? Buy another CRM.

Five years later: 23 active subscriptions, zero integration, and everyone working in silos.

The Solution: A systematic 25-question tech audit that revealed $28,000 in annual savings and identified three automation opportunities worth 15 hours per week.

Your 3-Step Tech Stack Audit Checklist:

Step 1: Map Your Current Reality (5 minutes)

• List every software subscription you pay for monthly/annually

• Note who actually uses each tool and how often

• Identify overlapping functions (How many communication tools do you really need?)

Step 2: Calculate True Cost vs. Value (5 minutes)

• Monthly subscription × 12 + setup time + training time = real cost

• Ask: "If we lost this tool tomorrow, would operations stop or just slow down?"

• Flag anything under $100/month that hasn't been used in 60+ days

Step 3: Find the Integration Gaps (5 minutes)

• Track one customer interaction from lead to payment—how many systems does data touch?

• Count manual data entry points (each one costs 2-3 hours weekly)

• Identify your biggest "information traffic jam"

📊 ROI Roll-Call: Real Audit Results

Average ROI: 340% return in year one (time savings valued at $75/hour)

🧠 Decision Debrief: Why Most Audits Fail

Winner Strategy: Start with elimination, not optimization. Sarah's team killed 6 tools before improving the remaining ones.

Loser Mistake: Trying to integrate everything. Sometimes the best integration is elimination.

The Insight: Every tool you keep should either (1) directly generate revenue, (2) significantly reduce costs, or (3) be legally required. Everything else is digital hoarding.

🔽 Template Download: 25-Question Tech Stack Audit

Grab your copy of the complete audit questionnaire here: Download Tech Stack Audit Template →

Includes scoring methodology, cost-benefit calculator, and integration planning worksheet.

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👋 Sign-Off

Hit reply and tell me: What's the most expensive software you pay for that everyone complains about using?

I read every response and often feature the best questions in future issues.

Keep an eye out for next Tuesday's issue—I'll be diving into another revenue optimization strategy that's saving my clients serious money.

Keep optimizing,
Mike Turek
Founder, Kinetic ROI

P.S. If a metric can't drive a decision, it's scenery—gorgeous, but pointless. Same goes for software that sits there looking impressive while your team builds workarounds.

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